Springville, UT–Sep 07, 2007–XANT, the leading provider of Lead Management solutions, today announced the publication of its latest study on lead response strategies. Published by MarketingSherpa, and done in partnership with FranklinCovey, this study sought to determine the best time and day to respond to web leads. The groundbreaking details of this study and others will be announced by David Elkington, CEO of InsideSale.com, at MarketingSherpa’s B-to-B Demand Generation Summits next month.
“We were excited to receive an invitation from MarketingSherpa to present our findings,” said Mr. Elkington. “Our unique patent-pending blend of telephony technology and database analytics offers new answers to web marketers regarding lead response times and lead qualification patterns.”
An analysis was performed of FranklinCovey’s use of the XANT solution. This analysis focused on tracking the success ratios of contacting web users who abandon online shopping carts. The study addressed the following questions:
* How long to wait before calling?
* Best time-of-day for optimal conversion rates?
* Best day-of-week for most completed calls?
The XANT solution specifically addresses the gap between marketing departments which generate leads, and sales departments which contact and qualify those leads. Delays in response time, insufficient contact attempts, poor results tracking, and poor lead qualification rates are the specific problems the XANT solution solves.
“Web marketers have spent years refining their ability to generate traffic and clicks, and dedicate significant budget to optimizing their websites to convert leads,” said Ken Krogue, President of XANT.”However, there is still a chasm between the marketing and sales departments when handing off leads. XANT answers this problem.”
XANT is a leading provider of Lead Management solutions. The XANT solution provides tools to help companies manage leads generated through web sites and other marketing initiatives, and to enhance and optimize their lead response strategies. These tools include mixed-media web form auto responders, outbound dialers, voice messaging, inbound call routing systems, voice broadcasting, and automated mixed-media “drip” campaign solutions. All of these tools are hosted and provided on-demand. 300 companies worldwide, including Omniture, Franklin Covey, Whisper Creek Log Homes, and Prosper Learning, Inc., use XANT’s solutions. For more information, visit https://www.XANT. For a sneak peek at the results of this study, visit www.MarketingSherpa.com.