Provo, Utah—May 3, 2011—XANT, the leading provider of sales intelligence and productivity solutions for inside sales professionals, announced today a strategic partnership with Web site conversion and optimization experts SiteTuners. The partnership includes integration between the award-winning XANT dialer and telephony technologies with SiteTuners’ proprietaryTuningEngine split and multivariate testingtool, a combination designed to help clients optimize the true value of their online and offline marketing.
“This partnership provided a completely unique solution to drive more success from online and offline marketing efforts,” states David Elkington, XANT CEO.“The trend in business is to provide managers and leaders with more accurate, up-to-the-minute data about what’s working in their process. We want to help companies ‘connect the dots’ between their online marketing and offline sales conversions performed over the phone.” The XANT dialer platform lets companies purchase sets of toll-free numbers that are linked to the system’s dynamic call report engine. Those numbers are then strategically placed online, either on a company’s Web site or in various outbound marketing materials, in conjunction with SiteTuners’ optimization products and services. By collecting concrete, quantitative response data from inbound call activity to those numbers, XANT provides another layer of insight and analytics to companies looking to get the most the out of their Web site’s marketing and sales potential.
“Most of the value that some companies derive from their landing pages is from the inbound phone calls,” says Tim Ash, SiteTuners CEO. “Unfortunately, traditional landing page testing tools only measure what actually happens on your website. So the value of the phone leads is completely ignored, and the testing is distorted and only optimizes the form-fill on the landing page. By combining our TuningEngine with InsideSales’ ability to track phone calls we have created a unique testing platform for companies that use a combination of online forms and phone leads.” “The integration with the SiteTuners TuningEngine provides a solution unlike any we have seen. The combination of the XANT call tracking capabilities with the SiteTuners conversion testing intelligence gives companies insight into conversion data previously unavailable,” explains Thomas J. Purdy, XANT Director of Technology. “The companies involved in our Beta program have had fantastic success.”
XANT was the first company to combine dialer technology in a hosted CRM, dramatically increasing productivity for Inside Sales departments and outbound call centers. XANT pioneered the Lead Response Management (LRM) industry using landmark research on the significant effect of responding to web leads immediately. XANT is currently on the salesforce.com AppExchange with its award-winning PowerDialer for Salesforce.
SiteTuners is one of the leading companies in the conversion rate optimization and landing page testing arena, helping companies make improvements to their websites that result in more visitors taking the desired conversion action. In addition to providing conversion consulting and testing services to more than 750 clients worldwide, SiteTuners also develops tools and technology to support the conversion rate optimization process. SiteTuners’ CEO Tim Ash is a recognized authority in the field, the author of the best-selling book Landing Page Optimization, and the chairperson of the Conversion Conference worldwide event series.