San Francisco, CA, Mar 07, 2012 (MARKETWIRE via COMTEX) — XANT, the leading inside sales communication platform, announced today a new consulting offer designed to evaluate corporate sales and marketing data to predict and influence sales results. The announcement was made from the floor at the Predictive Analytics World (#Pawcon) show in San Francisco. Predictive Analytics Consulting will assist companies to establish gathering and reporting standards for their data and move quickly to in-depth analysis and actionable results. XANT is known for pioneering the world of lead response management using immediate and persistent response strategies and patented technologies. XANT performed research in conjunction with leading universities like Harvard Business Review in the study The Short Life of Online Leads and recently featured by Inc. online How to Best Harness Inbound Marketing Leads. The movie Moneyball depicts how statistical data transformed the game of professional baseball in the story of the 20 game winning streak 2002 Oakland A’s team. XANT is using similar strategies to study statistical data and predictive analytics to transform the world of sales by analyzing, designing, implementing, and evaluating action plans from a client’s real-world data. “Since the notoriety of the original lead research study we did in 2007 with Dr. James Oldroyd, we have had many companies ask us to analyze their data to help them get a significant competitive advantage in the market place,” responds Dave Elkington, CEO of XANT. “This last frontier of opportunity is giving significant return for companies who get into their data.” Ongoing research by XANT in seven different ResponseAudit studies shows the average company is still responding to web-based leads in 49 hours and the average salesperson only makes 1.2 call back attempts before giving up trying to reach an internet inquiry. With an average of only 27% of web leads ever getting contacted, and a potential 85% to 92% there is a 3x or more increase in results for savvy sales organizations. Services currently offered in the Predictive Analytics Consulting include:
- Optimal timing of first contact
- Proper follow-up sequencing
- Time of day, day of week, and time zone analysis
- Lead source grading
- Offer type analysis
- Sales rep personality impact on sales process
- Optimal pricing and discounting strategies
Clients are trained to continue best practices and data integrity methods with weekly metrics and reports with the ability from these consulting engagements resulting in more sales results out of the same marketing spend.
XANT is a research and predictive analytics based sales communication platform provider. Sales transactional data drives the consulting and technology behind the PowerDialer suites which integrates with Salesforce.com CRM and is one of the top apps on the salesforce.com AppExchange.