The Information recently interviewed XANT CEO Dave Elkington on the science of sales.
The article discusses XANT’s unique approach to cloud-based sales acceleration technology, using data science to provide sales teams with predictive and prescriptive solutions that can accelerate revenue up to 30 percent in as little as 90 days.
The article focuses on what sets XANT apart from other companies, namely the vast collection of data it has amassed since the company’s inception in 2004.
Elkington’s vision has always revolved around the power of data to improve human performance. XANT analyzes the data surrounding every sales interaction to better understand the sales process so it can predict the best leads to contact and prescribe the best ways to reach and convert them.
XANT has analyzed more than 90 billion sales interactions and counting, putting it leaps and bounds ahead of the competition.
You can read the full article here.