Take, for example, two salmon fillets, one $6.00 a pound, one $9.50. Same size, same weight. All things being equal, you take the cheaper of the two, right?
But what if the $6.00 / pound fillet was raised in a fish farm with 10,000 other salmon and artificially enhanced—and the $9.50 / pound fillet is freshly caught, true Alaska Salmon?
The context controls the value here . . . .Read More
Question: What do the names Eddie Johnson, JJ Redick, Trent Tucker, and Craig Hodges have in common?
Answer: They’re all NBA basketball players who were able to have successful careers primarily by being proficient at one thing (and not much else):
Making three-point shots.
These were players who realized that the highest value to their teams was to focus on what they did well—and develop as many “sub-skills” around that core value as they could.
JJ Redick will never win a dunk contest, or be considered anything more than a mediocre defender—but he has perfected the art of coming off screens, and has a lightning-quick shot release.
It’s not always the case, but in today’s Sales 2.0 World, a lot of the time it’s better to be fantastically good at one thing than to be average at half-a-dozen . . . .Read More