Learn the fundamentals of how to align sales and marketing with expert Jeff Davis. RELATED: Sales and Marketing Alignment Seen as Solution to Pipeline Problem, Shows Survey In this article: Jeff Davis: Sales and Marketing Alignment Expert How To Achieve Marketing and Sales Alignment Where Do Organizations Fail? Do Organizations Need More People In Sales…

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XANT Chief Marketing Officer Mick Hollison discussed the importance of sales and marketing alignment in his presentation at Dreamforce 2015. Hollison referenced Google’s Zero Moment of Truth, noting that nearly 60% of buying decisions happen before customers interact with sales reps. Buyers are increasingly self-educated through online review sites, social media and other Internet sources.…

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Where does marketing end and sales begin? With increasingly self-educated buyers, the roles of sales and marketing are becoming harder to define and distinguish. The most successful teams marry the two functions as closely as possible. Christine Nurnberger, the award-winning VP of marketing at SunGard Availability Services, has mastered the science of aligning marketing with…

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As a sales or marketing professional, it’s fairly obvious that these two departments work closely together – or at least they should. Marketing is responsible for generating quality leads for sales, and sales is responsible for contacting and closing those leads and generating revenue. In order for these departments to be successful and drive business,…

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When it comes to inside sales, I’ve found that there are seven rules that really make all the difference between success and scrapping by. The majority of these rules come from our famous Lead Response Management study we did with Dr. James Oldroyd, formerly with MIT. Here’s a quick summary of the seven rules. For…

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Tuesday evening at Dreamforce, I got into an interesting Twitter conversation with Left Brain Marketing’s Adam Needles (@abneedles on Twitter) discussing marketing’s relationship with sales. In Adam’s mind, he felt that the presenters of the Sales/Marketing alignment session were pushing marketing back into a sales support role, one that he felt didn’t align with the…

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Occasionally we get asked by a new client implementing our sales management system, “So we’ve got our lead generation team set up and ready to go, but who should they be reporting to? The marketing people think it’s them, but the sales managers think they’ll get more out of it if they’re in charge. So…

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