Posts Tagged ‘Sales And Marketing Alignment’
How To Align Sales And Marketing
Learn the fundamentals of how to align sales and marketing with expert Jeff Davis. RELATED: Sales and Marketing Alignment Seen as Solution to Pipeline Problem, Shows Survey In this article: Jeff Davis: Sales and Marketing Alignment Expert How To Achieve Marketing and Sales Alignment Where Do Organizations Fail? Do Organizations Need More People In Sales…
Read MoreSales and Marketing Alignment Seen as Solution to Pipeline Problem, Shows Survey
Sales and marketing alignment is seen as a solution to one of the most burning issues in business– building pipeline, shows new survey from XANT Labs of 500 sales executives. The survey shows that lead quality and quantity is the most common problem for sales leaders, after recruiting and hiring and sales culture. Executives believe…
Read MoreSales and Marketing Are Going Hybrid: Dreamforce Session
XANT Chief Marketing Officer Mick Hollison discussed the importance of sales and marketing alignment in his presentation at Dreamforce 2015. Hollison referenced Google’s Zero Moment of Truth, noting that nearly 60% of buying decisions happen before customers interact with sales reps. Buyers are increasingly self-educated through online review sites, social media and other Internet sources.…
Read MoreXANT CMO Mick Hollison Reveals How Sales Teams Are Leveraging Predictive Analytics
It’s getting harder and harder to distinguish sales from marketing. Glenn Gow, from Crimson Marketing, recently interviewed XANT CMO Mick Hollison on the Moneyball for Marketing podcast to address this timely topic. Hollison revealed how smart sales teams are taking a page from marketing’s playbook by using predictive analytics and big data to close deals…
Read MoreSales and Marketing Alignment Secrets From SunGard’s Christine Nurnberger
Where does marketing end and sales begin? With increasingly self-educated buyers, the roles of sales and marketing are becoming harder to define and distinguish. The most successful teams marry the two functions as closely as possible. Christine Nurnberger, the award-winning VP of marketing at SunGard Availability Services, has mastered the science of aligning marketing with…
Read MoreInside Sales and Marketing Alignment – Practice What We Preach
As a sales or marketing professional, it’s fairly obvious that these two departments work closely together – or at least they should. Marketing is responsible for generating quality leads for sales, and sales is responsible for contacting and closing those leads and generating revenue. In order for these departments to be successful and drive business,…
Read MoreSales Tips: 7 Rules to Increase Inside Sales Success
When it comes to inside sales, I’ve found that there are seven rules that really make all the difference between success and scrapping by. The majority of these rules come from our famous Lead Response Management study we did with Dr. James Oldroyd, formerly with MIT. Here’s a quick summary of the seven rules. For…
Read More“Aligning the Alignment” – 4 Ways of Increasing Sales (and Connecting Them to Marketing)
Somewhere between 2008 and today, the phrase “Aligning Sales and Marketing” went from hot topic to overused buzzword. The last year especially it’s been discussed ad nauseum: online, in print, during webinars, trade shows, executive meetings . . . the list goes on. But as Adam Needles at Propelling Brands reports, a 2010 research study…
Read MoreDemand Generation, Tactics and Strategy, and Business Intelligence
Tuesday evening at Dreamforce, I got into an interesting Twitter conversation with Left Brain Marketing’s Adam Needles (@abneedles on Twitter) discussing marketing’s relationship with sales. In Adam’s mind, he felt that the presenters of the Sales/Marketing alignment session were pushing marketing back into a sales support role, one that he felt didn’t align with the…
Read MoreLead Generation is Part of the Sales Department, Not Marketing
Occasionally we get asked by a new client implementing our sales management system, “So we’ve got our lead generation team set up and ready to go, but who should they be reporting to? The marketing people think it’s them, but the sales managers think they’ll get more out of it if they’re in charge. So…
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