Posts Tagged ‘Sales Alignment’
The Prospect’s Process is in Charge – A Sales Pop Quiz
If you’re not on a call with a prospect or client RIGHT NOW, put down the phone, and stop what you’re doing. And get off Facebook and quit fiddling with your iPhone too. Pop Quiz, hotshot. Here’s the rules: Without looking at your CRM system, think of your highest-probability deal in the pipeline right now,…
Read MoreB2B Sales and Marketing “Cultural Alignment” Part 3
In two previous posts, we’ve identified that: Sales and marketing come from different “cultural” perspectives. Sales is results-oriented, marketing is human-interest driven. In B2B, the needs of sales—i.e., getting good sales leads—overrides marketing’s impetus for branding and market research. The question I asked at the end of Part 2 was, “How can you align a…
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