Posts Tagged ‘Prescriptive Scoring’
How Predictive Lead and Account Scoring Fuels Sales Efficiency
Thanks to marketing automation and a growing group of lead providers, you probably have plenty of leads. The downside, though, is that your sales development team may be drowning in data — records, names, phone numbers, email addresses — all begging to be clicked, called, reached out to and synced up with. Without a well-defined…
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