In 2004, the company SPARQ (Speed, Power, Agility, Reaction, and Quickness) set out on a mission to create the industry standard for measuring athleticism. Teaming with Nike, SPARQ grew to employ over 750 certified SPARQ trainers, and drew thousands of participants, including world-class athletes like Reggie Bush, Tim Tebow, Jacoby Ellsbury, and Bryan Clay. The ubiquity of the SPARQ Rating system underlines…

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