In the old days we’d just buy a list, call top to bottom and call it good. That doesn’t work anymore and you know it. Jake Shaffren is the Director of Sales Development at DiscoverOrg, and he’s a master about thinking through how reps can find, identify, and quality their leads and target contacts. It’s…

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How do you define a lead? From a marketing perspective, I would define a lead as someone who is interested in a product and submits their contact information to receive additional information or a sales call. Thomas Oldroyd, Senior Director of Marketing at XANT, took this a step further and defined a Marketing Qualified Lead…

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Have you noticed something with remote sales? It’s becoming more social. As social media has taken a greater hold on our everyday routines, it makes sense that it has blended into the professional part of people’s lives too. For sales reps, knowing how to use social media for promotion and generating good content for leads…

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Because of our position within the industry, we naturally see hundreds of both successful and unsuccessful inside sales organizations.  As a result, I regularly receive requests to talk with and consult both new and existing companies on how to structure a new inside sales organization.  However, this is not the correct first question.  Instead, you should first ask: “Is inside sales the best…

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Lists gathered or leads generated are the lifeblood of a sales team. Carrying on with the C.L.O.S.E.R. model series from a previous post, this next step in the sales process model actually has the most leverage in terms of lead generation. When setting a strategy for a sales initiative, lists and leads are the core…

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