I was drawn to apply for the education specialist position at XANT because the job description included writing. As a recent graduate from a journalism program, I was intrigued by a writing position within a sales organization. “What could these telemarketers possibly need from my skillset?” I asked myself. Clearly I wouldn’t be in my usual…

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A very interesting article by Matthew Dixon and Brent Adamson, both of the Sales Executive Council, show recent research that selling is not just about relationships, but rather about teaching customers, tailoring sales messages to the customer, and taking control of the sale. I have been following the Harvard Business Review (HBR) since the time…

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