The ability to nurture your leads overtime through ELF just got a whole lot easier. With the most recent release of XANT’s ELF, users gain additional powerful features making their drip marketing and lead nurturing tools even more effective. In the latest announcement, ELF now allows users the ability to trigger events based on actual…Read More
The core concept is relatively simple. Taking data from Chet Holmes’ The Ultimate Sales Machine, author Sonia Simone states that the reason SEO and PPC marketing continues to ratchet up in competitiveness is because we’re all fighting for the “The Desperate Three Percent”—the top-tier potential clients that are ready to buy now.
I don’t want to summarize the entire article (just go read it instead), but the crux of Sonia’s argument is that the vast majority of any business’s future sales are more than likely people not in the Desperate Three . . . .Read More
A few months ago, I talked a little bit about the question, “Is leaving a voice message an effective marketing or sales strategy?”
Obviously the answer is yes, it’s very effective, especially when it’s combined with other modes of contact—email, calling, faxing.
I wanted to follow-up those tips with another small set for creating good B2B marketing and sales emails . . . .Read More