If you’re looking to have more conversations with the right people, persistence is key. Data shows that most sales reps today stop at sending an email or placing one phone call. The best sales professionals will not give up so fast. They create a sales cadence with multiple touch points, including a variety of sales…

Read More

Should every sales person be a thought leaders? What role should content play in sales? Will Barron leads the Salesman podcast, the largest B2B sales podcast in the world and he’s one who has mastered the idea of content. In this episode, Will discusses his rise to fame and how he thinks sales people should…

Read More

Sales cadence is the MOTHER of all buzzwords. ‘Cadence this’ and ‘cadence that’ but I’m feeling like nobody even knows what a cadence is. Well, I’ve got a definition for you: Cadence is a sequence of activities to improve contact and qualification rates. Most sales reps have a cadence. It’s something they make up, and…

Read More