Let’s face it, CRM sucks to use, especially if you’re a sales rep. But, we use it because we have to. I promise that statements like that won’t last though. Something has to happen to make CRM valuable and I’m not talking about SMART CRM as that is more of the same. We need to…

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One major communications company in North America struggled to achieve meaningful revenue growth. For months, sales revenue had been flatlining. They had an inside sales representative (ISR) department of 200 reps, but many of them lagged in productivity. Sales were not aligned with Marketing, and reps were sending clients inconsistent messaging. They knew there was…

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