Posts Tagged ‘account based marketing’
Podcast: Inbound to ABM w/Fes Askari @Strategic IC
[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text] Great companies realize that to be successful, generating inbound inquires is key. Great companies also realize that to get big fish, they need to have a targeted outbound or account-based strategy. In this episode, Fes Askari talks about his work as a strategic consultant helping organizations set up and optimize full funnel…
Read MoreEverything You Need to Know About Using Direct Mail in Sales
The research is in and it’s powerful. XANT Labs recently finished a first of its kind study on direct mailers. A direct mailer is a physical item (note, gifts, etc) mailed to a prospect or customer to initiate a conversation or build a relationship. Direct mailers are simply another form of communication. Most people know…
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