SILICON SLOPES, Utah – May 18, 2016 – XANT, the leading cloud-based sales acceleration technology company, today announced two new offerings designed to bring the power of data + science to account-based selling. These two new products, one named XANT Playbooks™ and the second codenamed Project Superhero, are designed to address the unique needs of different sales personas involved in account-based selling. The company previewed both solutions at the company’s Accelerate 16 customer conference in Park City, Utah. These solutions help individual reps and whole sales teams sell more by empowering them to better target accounts and prospects, and execute personalized engagement or sales plans that leverage insights, big data and predictive analytics to drive higher conversion and close rates, and reduce efforts otherwise wasted on accounts and contacts who aren’t a good fit for your business. Just like personal shoppers at some high-end department stores provide a personalized retail experience through the use of customer insights and other data, successful account-based sales teams employ data, insights and science to better prospect and close specific targeted accounts. Account-based selling is application of data + science to improve efficiency in the sales organization, and is gaining prominence as a targeted, strategic sales approach. As reported in XANT’s inaugural Business Growth Index, one way successful companies are driving growth is by going upmarket, pursuing larger deals with larger companies. In parallel, companies of all kinds are working to make their overall sales and marketing investment more efficient. In the marketing organization, account-based marketing is an emerging strategy that data-driven marketing departments are implementing to cost-effectively increase engagement with targeted accounts, as noted by Demand Metric Research. “While account-based selling as a sales model has been around for a while, new data and science advances can make it a much more efficient and effective approach,” said Dave Elkington, CEO and founder of XANT. “The sales revolution driven by the application of data + science is disrupting the sales process and the way that reps engage and communicate. The new solutions we’re showing at Accelerate are designed from the ground up to improve sales efficiency and effectiveness in an account-based selling model.” These new account-based selling solutions deliver a new feature set tailored to drive success in an account-based selling model.
- Data, insights, data-mining and predictive scoring to help identify, uncover and prioritize accounts and contacts based on probability to buy and to be contactable
- Account and contact real-time intelligence feeds and insights, including from social networks, to help improve personalized engagement
- Integrated sales communications tools, including single-click dialing, emailing, and texting, enhanced with managed scripts and templates
- Personalized and predictive sales engagement plans that prescribe both actions and the sequence and timing of said actions, and adjust dynamically based on outcomes from previous actions
- A new integrated user experience that unifies features and activities into one experience, and reduces the need for multiple browser tabs and apps open across multiple screens
These account-based selling solutions take advantage of the full power of Neuralytics to tap into XANT’s big data set of more than 100 billion sales interactions, predictive analytics and machine learning. These new solutions also leverage LocalPresence™, automation capabilities like pre-recorded voice mail and email messages, CRM sync, and email and web engagement tracking. XANT Playbooks is slated for availability in fall 2016, and Project Superhero is currently scheduled for availability in winter 2017. Pricing will be announced at a later date.
XANT offers the industry’s leading sales acceleration platform built on Neuralytics, a predictive and prescriptive self-learning engine that drives revenue growth by delivering an optimized experience for both salesperson and buyer. The platform fuels sales rep performance and provides buyer personalization with breakthrough innovations in predictive sales communications, engagement tracking, forecasting, and rep motivation. XANT has received numerous accolades for its technology and has been named as one of the fastest growing companies by Inc. XANT enterprise customers include ADP, Microsoft, and Groupon.
Margaret Farrell XANT@highwirepr.com 646-838-1190 ext. 8