How to Build Your Story – J.J. Peterson @StoryBrand

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If you don’t know how to communicate your story then nobody on your team does. Your elevator pitch and the importance of having everybody at your company understand and know it by heart, is crucial for success. J.J Peterson is the Chief of Staff at StoryBrand, a company that focuses on clarifying companies’ messages so that customers engage.

Links and Resources Mentioned in This Episode:

Sales Development Summit
State of Sales Development Research
State of Sales Infographic

In This Episode You’ll Learn:

– What is a story and what makes a great story
– The elements of great stories
– Why companies should spend time building their stories

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