Forbes – Lead Generation Companies Finally Responding Faster to Leads
While we were at the show, I announced in my keynote presentation the XANT research team had conducted a “ResponseAudit” on hundreds of the attendees at the show. This audit measured how fast these companies respond to Internet, web-generated leads.
What we found was the attendees of the show have improved their response time over the last two years by nearly two days (39 hours). Great job, folks! You’re drinking your own medicine.
For the complete results of the study and to see the top 50 responders, read my latest article on Forbes.com:
Take a moment and comment on this article, please. If you’re in the inside sales or lead generation space I would be very interested in reading your thoughts. The easiest way to share this article is to click on the large link above and share it through the social icons on the left side of the page. You can also read the full announcement of the research report on the XANT press page.
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Free Lead Resonse Management Study
Answer the question, “When should companies call Web-generated leads for optimal contact and qualification ratios?”