The Insider; a Blog for Remote Sales Professionals


Welcome to The Insider.

I’m Ken Krogue, President and co-founder of XANT.  Our customers and industry colleagues have asked us to post best practices, research, tips, and tricks for the inside sales industry for so long that we decided to pull the team together and start The Insider, the official blog of XANT.  We hope that The Insider will become a valuable source for key information for remote sales professionals.

We will post articles, essays, executive summaries, and actual tested scripts, and campaign strategies from our internal sales and lead gen teams as well as those of our customers to help everyone in the inside sales space to improve and do better.  You should see valuable new content almost daily on The Insider.

We will also be launching Insider Insights soon, an opt-in eNews service that will make you aware of any new research, best practices, tips and tricks and quickly summarize them, then guide you back to more in-depth information on The Insider,, my personal blog at, and much more.  Watch for Insider Insights on our home page soon.

The best place to browse the research that has been done by XANT in partnership with Kellogg School of Management at Northwestern University, Sloan School of Management at MIT, SungKyunKwan University, FranklinCovey, and infoUSA is to visit  But if you want to download the full .pdf files for in depth or future study we recommend you go to and enter your contact information, then you can download the full library.  The library includes very interesting research studies like the Dreamforce Study ’08, the Omniture Summit Study ’08, and the Jim Click Auto Study.  White papers include 15 Time Wasters of Inside Sales and Lead Generation Departments, and Impression Marketing™ – The Art and Science of Inside Sales.

My own blog at will focus more on my own ramblings as well as my introductions, overviews and critiques of our partners, affiliates, and what we call InsiderProviders; companies that provide products and services for the inside sales or remote selling industry.

Author: Ken Krogue |
Summary of Ken Krogue’s Forbes articles

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