Writing is such an important part of sales in this modern age, and it’s essential we do it right. In the past, you may have been talking to clients face-to-face or over the phone. Today we live in the age of writing content, letters and, most importantly, emails. When writing sales emails, in many cases…

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I don’t know about you but when I get a fancy email I know that somebody is trying to sell something and I rarely open it; unless I specifically remember asking for it. If I get a short, simple email from a person that I know, I open it. I like emails that are clear.…

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