Many professionals within the inside sales industry say that voicemails have little or no effect in increasing contact ratios. Well, I beg to differ. From the experience of our sales reps, we’ve found a well-crafted voicemail can improve response rates by 3 to 22%. (The average is 4.8%.) With automated practices set in place that…Read More
At some point every sales organization that engages in outbound prospecting has a debate over whether targeted sales voice messages make any real difference in results.
The primary complaints of those who don’t like using voice mail as a prospecting tool:
1. It doesn’t work
2. Even if it does work, it’s too time consuming.
I’m here to debunk both of these myths.
The Reality: voice mail works, and it works well.
On any objective level, this complaint is a straw man argument. Inside sales industry insider Ken Krogue has created and nurtured two $1 million+ a month sales teams in two different industries—business development at Franklin-Covey (now Franklin-Qwest), and telecom with inContact, formerly UCN. Every piece of data he’s ever compiled from his teams shows that direct prospecting voice mail averages a 4-6 percent response rate –and it’s often much higher, depending on the product, vertical, and targets chosen . . . .Read More