There’s lots of reasons movie sequels often suck—but regardless of the actual symptoms, the root cause is generally the same: the creators forget that the audience must have a reason to care AGAIN.
Characters have to evolve in new directions to remain interesting. Plots can’t just retread old developments. If we wanted to watch the same movie twice, we’d just watch the original.
There’s nothing worse than sitting through a sequel “retread” feeling like you’re being had—”This isn’t taking me anywhere, it’s a waste of time”—and if the creators screw up badly enough, it can damage the the entire collective experience.
Take, for instance, the generally reviled Star Wars Episodes I, II, and III. By all accounts they achieved financial success, but in some ways their blatant artistic failures demeaned the entire George Lucas enterprise. Episodes IV, V, and VI suddenly don’t look so “magical,” or meaningful, or worthy of praise.
So what’s the point of all of this?
Namely that in business contexts, customer support is the “sequel” to sales. If support teams aren’t “keeping the magic alive,” re-inventing value and connecting with the vision of the client, it casts a pall across everything that came before it (not unlike Hayden Christensen’s laughable acting) . . . .Read More