Text can be a great way to communicate with your loyal customers. In fact, in the US, text messages are the preferred channel for customer service, with 33 percent of customers preferring text vs. 24 percent who prefer email. With more and more consumers using their mobile phones to engage with businesses, SMS is a…

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[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text] The Landline is dead! That’s B.S. but I’ll be the first to admit the Landline isn’t as effective as the Mobile phone. In fact, I know it’s not as effective. In a recent study performed by XANT Labs we asked 463 busy decision makers how likely they were to respond to a…

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The popularity of texting seems as intuitive as, well, texting itself. The natural appeal of sending short, electronic messages using a mobile device is proven by the near ubiquitous use of the tool and by statistics. According to a 2015 study of U.S. smartphone use by the Pew Research Center, 97% of those surveyed used…

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