Posts Tagged ‘telephone prospecting’
Inside Sales vs. Telemarketing
On the surface, telemarketing and inside sales might seem similar. Both rely on the telephone to connect with prospects in lieu of face-to-face meetings. But that’s where the similarities end. Inside sales is not telemarketing, and telemarketing is not inside sales. Telemarketing uses a scripted, single-call close, usually offering a small-ticket, business-to-consumer (B2C) product. Telemarketers…
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