Sales cadence is the MOTHER of all buzzwords. ‘Cadence this’ and ‘cadence that’ but I’m feeling like nobody even knows what a cadence is. Well, I’ve got a definition for you: Cadence is a sequence of activities to improve contact and qualification rates. Most sales reps have a cadence. It’s something they make up, and…

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In baseball you can’t have a good batting average unless you have at bats. At bats are opportunities to succeed in baseball but without them you’re not even in the game. Sales is similar to baseball in this regard. Many sales people are talented but they never get the chance or the ‘at bats’ to…

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