In the spring of 1848, prospectors started to mine land in California in hopes of striking it rich — and they did. For almost a year, these ordinary prospectors averaged daily gold finds worth 10 to 15 times the daily wages of laborers on the East Coast, some making as much in six months as…

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I don’t want to mince words. But there is a striking difference between social selling and selling on social media. Although the difference may seem subtle and benign, it’s an important difference to know. While social selling is all about helping a potential buyer through their journey, selling on social media just means you’re being…

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  What’s Klout? Do you know what your Klout score is? If you want to be known as an influencer in the social media world, but can’t answer these two questions off the top of your head, you’re probably missing out. Klout is as a website and mobile app that uses social media analytics to rank its…

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A growing number of companies are using social media to promote their products and build their brands, but a recent study indicates it isn’t very effective at generating leads and awareness, according to Ken Krogue, president and founder of XANT. That was one of the many interesting facts Krogue revealed to top sales leaders during his…

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Harnessing social media is a powerful way to draw attention to your industry, to reach out to potential clients and to generate conversation on important topics. But how can you know if your efforts are actually influencing other people? Welcome to Klout. Klout allows you to literally measure the influence you have on other people.…

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