Posts Tagged ‘sales ready leads’
How Many Golden Opportunities Will Your Sales Team Carelessly Waste Today?
Sales teams often complain that marketing is not generating enough demand and not supplying them with sales-ready leads. But there’s another side to this story that would send CEOs through the roof, if they only knew how dysfunctional their sales forces really are. Exhibit A from LinkedIn: Jim Hathaway appears to be a serious buyer,…
Read MoreWhy Your Sales Team Hates Your Web Leads
Stop me if you’ve heard this one before … Your marketers think they’ve crushed it. They just published an ebook that produced 1,000 piping hot leads. They can’t wait to send them to sales. Your sales reps see the leads come across, but rather than gobbling them up, they mostly just grouse about how hard…
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