The Sales development role is one of the more misunderstood sales roles. Many people debate the definition of sales development while others argue which department sales development should report into. Latest XANT research clears up some of the controversy around this all-important role in the enterprise sales world, by offering a benchmark with sales development…

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Sales development is one of the most important, and yet one of the most misunderstood sales roles. Sales development representatives (SDR) identify, connect with and qualify leads for the account executives. They’re the engine that puts fuel in your sales pipeline – day in and day out. This is why it is crucial to understand…

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