Mark Ruthfield, ZoomInfo’s vice president of sales, shared some interesting statistics that show the importance of maintaining accurate sales data at the American Association of Inside Sales Professionals (AA-ISP) Conference in Boston today. 30% of people change jobs annually 60% of titles change 43% of phone numbers change 34% of company names change 37% of email…

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Salesforce.com has mastered the art of telling its own story through the words of its most successful customers. Modern sales and marketing teams can gain valuable insights by studying its insanely effective approach. The Dreamforce 2013 YouTube channel showcases a series of amazing customer success stories. We’ve embedded a few here, with key takeaways from…

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Dreamforce has become the biggest sales and marketing extravaganza of the year. With so much to see and do, you might get overwhelmed. That’s why we’ve compiled a quick list of four must-see sessions for inside sales pros. Hat tip to Matt Bertuzzi for helping us assemble this list. You’ll need to log in to…

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The 62 experts who spoke at the Inside Sales Virtual Summit delivered a sales statistics extravaganza. Some of their data simply cannot be ignored. We’ve compiled the most important sales stats just for you. They reveal how the sales game is changing, the power of social selling and some of the industry’s biggest challenges. Dig…

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How do you measure sales performance? Our friends at InsightSquared built this handy infographic with 14 key sales metrics. It divides the metrics into three categories: sales activity, pipeline management and sales results. All of the metrics are important, but you’ll notice that success begins by connecting with prospects. The key is to leverage technology…

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