Loved a recent post by the self-proclaimed “A Sales Guy” talking about the fact that when a sale focuses on price, it’s because the relative value surrounding the price has no context.

Take, for example, two salmon fillets, one $6.00 a pound, one $9.50. Same size, same weight. All things being equal, you take the cheaper of the two, right?

But what if the $6.00 / pound fillet was raised in a fish farm with 10,000 other salmon and artificially enhanced—and the $9.50 / pound fillet is freshly caught, true Alaska Salmon?

The context controls the value here . . . .

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