XANT is excited to announce the Live Call Monitoring feature for the sales cadence software Playbooks and a number of user experience improvements. Thousands of sales representatives rely on Playbooks to keep track of their sales strategies and monitor their results and sales effectiveness. Sales managers can use Playbooks to coach their sales reps during…

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foot1-smallTake a look at this list of anecdotes of people making egregious blunders on sales phone calls (thanks to Trish Bertuzzi at The Bridge Group for the link).

Aside from the sheer hilarity of some of these ingenious ways to screw up a sales call, I noticed a surprising trend:

Even in this incredibly small sample, the caller often still closed the sale, in many cases because of the “screw up,” rather than in spite of it.

Why? Because the blunder showed the prospect that the caller was human.

Now obviously I’m not suggesting that sales reps make a social faux pas on every call to increase sales. But it does demonstrate that all of us, in every profession and vocation, respond to something real, something relatable.

We don’t like talking to automatons. We don’t like getting “pitched.” Insincerity is about as valuable as a useless management meeting . . . .

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