Old-age questions: How often should I be contacting my leads? Should I use email, or voicemails? The VP of XANT Labs, Gabe Larsen, was a guest this week on the B2B Growth Show podcast. He discussed the three elements you need to perfect your sales cadence. And, you guessed it – one of them is…

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Every sales representative executes a ‘cadence’ when they reach out via email, phone, or using social media to initiate a conversation with a potential prospect. The art of a cadence is determined based on a myriad of factors, fueled primarily by sales reps’ intuition regarding the company and contact being pursued. But, there are a…

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If you’ve ever sat through a meeting where a zealous sales leader asked you to contact leads five times a day, you will be interested in the following research. XANT has gathered data on the sales cadences of over 8,000 companies and published the results. The “Cadence Audit 2017” report establishes cadences for contact attempts,…

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Don’t want to read this? Listen to it on the Sales Acceleration Podcast. Most sales leaders know they need to give their sales development teams a proven prospecting cadence to follow. But many aren’t sure what’s the best approach or how to get started. I’ve heard so many different ideas about cadences, I’ve begun to…

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