Posts Tagged ‘sales and marketing relationship’
Targeted Lead Generation and the Inside Sales and Marketing Handoff
As a marketing professional, my role at XANT is to generate targeted and nurtured leads to deliver them to the sales team. This handoff is absolutely essential for the success of a company. Recently, Ken Krogue completed an eBook with Jon Miller of Marketo. In the eBook, “The Ultimate Revenue Engine,” Ken said, “In order…
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