Posts Tagged ‘ResponseAudit’
XANT Reveals the Fastest Dreamforce Lead Response Times Ever
Every year, XANT releases its Annual Lead Response Report, based on ResponseAudits of Dreamforce attendees and sponsors. This year’s results revealed improvements in lead response times and persistency, although most companies are still falling well short of established best practices. What is a ResponseAudit? The XANT ResponseAudit determines how well an organization follows up on inbound web leads. The…
Read MoreForbes – Lead Generation Companies Finally Responding Faster to Leads
The past few days, XANT made the trip down the I-15 to attend LeadsCon in Las Vegas. Both Dave Elkington and I had the opportunity to speak at the event. Overall it was a big success. While we were at the show, I announced in my keynote presentation the XANT research team had conducted a…
Read MoreForbes.com: The Black Hole that Executives Don’t Know About
Ken Krogue blogs about the black hole that executives rarely know about (or choose to ignore) on Forbes.com. According to Ken, and multiple research studies conducted by XANT, 71 percent of leads generated from the Internet are never contacted! Ken provides some basic actions and metrics that CEOs can use to investigate and compare how…
Read MoreThe Must Have Sales Tool for Managing Smart Lead Response
Have you ever wondered how your sales reps were processing that most valuable of marketing resource – a lead? Why do so many leads get thrown into the “unresponsive-no contact” category? Is this a marketing or a sales process problem? Want to find out? Request a ResponseAudit. This lead response assessment enables a company to…
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