Every year, XANT releases its Annual Lead Response Report, based on ResponseAudits of Dreamforce attendees and sponsors. This year’s results revealed improvements in lead response times and persistency, although most companies are still falling well short of established best practices. What is a ResponseAudit? The XANT ResponseAudit determines how well an organization follows up on inbound web leads. The…

Read More

Ken Krogue blogs about the black hole that executives rarely know about (or choose to ignore) on Forbes.com. According to Ken, and multiple research studies conducted by XANT, 71 percent of leads generated from the Internet are never contacted! Ken provides some basic actions and metrics that CEOs can use to investigate and compare how…

Read More

Have you ever wondered how your sales reps were processing that most valuable of marketing resource – a lead?  Why do so many leads get thrown into the “unresponsive-no contact” category?  Is this a marketing or a sales process problem?  Want to find out? Request a ResponseAudit. This lead response assessment enables a company to…

Read More