Posts Tagged ‘Response Audit’
Lead Response Secrets: 3 Tips From Winners of Best Lead Response 2018
Lead response management is the bread and butter of inside sales professionals today — and sometimes that of field sales reps as well. To get lead response right, you need to be fast, and you need to be persistent. Last week, XANT recognized the top 10 companies with the best lead response: these companies respond…
Read MoreDo You Know What Your Sales Team Is Doing With Inbound Leads?
Inbound lead response should be one of sales teams’ top priorities. After all, inbound leads are closer to the purchase in the buyer’s journey and are already familiar with the companies’ product and services. It’s a no-brainer to get to these as soon as possible…or is it? Most Companies Are Slow to Respond to Leads…
Read More5 Keys to a Good Sales Cadence
I was fortunate to be a guest on the Andy Paul Accelerate podcast last week, and we had a very interesting chat about sales cadence. More specifically, we discussed the XANT Labs research, the Response Audit report, that showed how 8,000 companies do lead response management, and the results were crystal clear. Most companies don’t…
Read MoreHow To Maximize Results Through Inside Sales and Marketing Automation – New Webinar
Ken Krogue, President and co-Founder of XANT, along with Jon Miller, VP of Marketing and co-Founder of Marketo, joined forces in a webinar (recorded July 18, 2012) to highlight a number of high-value best practices for marketing and sales professionals who want to accommodate the change in buyer behavior. Buyer behavior has shifted as society…
Read MoreResponseAudit Research – AA-ISP 2012
Since 2007, we at XANT have published research on the best practices around how and when to respond to marketing-generated leads. In October 2007, we presented early findings at both the Boston and San Francisco Marketing Sherpa B2B Demand Generation Summits. Since then, we have published our landmark Harvard Business Review article, “The Short Life on Online…
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