Every day, we create 2.5 quintillion bytes of data. To put that in perspective, that’s over a thousand times more information than in the entire Library of Congress. It’s also over a million high definition videos. And that’s just in a single day. We’re creating so much data that 90 percent of the data in…

Read More

Imagine how successful your company would be if it could predict the future. You’d create perfect marketing campaigns and would always know which of your leads would become customers. It sounds too good to be true, doesn’t it? Not necessarily. Understanding customers with data science Every day we create 2.5 quintillion bytes of information, according…

Read More

XANT celebrated its formal launch into the European market by hosting an exclusive party in the heart of London on Oct. 1, 2015. The evening featured a number of special guests, including Baroness Professor Susan Greenfield, a noted neuroscientist and provocative academic with a strong focus on the future, society and the way we interact…

Read More

What do the New York Knicks, Los Angeles Lakers and Brooklyn Nets have in common? All three NBA teams disappointed their fans last season. They all overpaid for the talent on their rosters. And they all have failed to embrace analytics to make data-driven decisions. ESPN conducted extensive research into every team’s analytics usage and…

Read More

Companies no longer need a crystal ball to see into the future. Predictive technology is here, and it took over this year’s Dreamforce. Just last week, we at XANT launched the world’s first Predictive Cloud to enable any company to super-charge their business with the power of prediction. Predictive tech is no longer a simple…

Read More

You might be familiar with the popular Hollywood film Moneyball. Moneyball was inspired by the 2002 Oakland A’s baseball team, which, despite a smaller budget, was able to outperform much wealthier teams. Using sabermetrics, A’s leader Billy Beane broke from traditional recruiting to find undervalued players. This example framed the topic for Jim Steele and David…

Read More

Dreamforce, the annual Salesforce convention, is only a month away. Soon, more than 135,000 registrants from over 91 countries will flock to San Francisco to hear from Salesforce partners, developers and other industry visionaries. One of the most popular and valuable aspects of Dreamforce is the breakout sessions. This year, there will be more than…

Read More