I had an intriguing conversation with Mark Roberge, SVP of Sales & Services at HubSpot, at the SellingPower Sales 2.0 Conference in San Francisco last fall. Keep reading to learn the genius strategy that he shared with me. Getting on the ski lift at Alta, Utah last weekend I struck up a conversation with the young…

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Ken Krogue was featured live on “The Pulse on Marketing,” an online news station powered by The Pulse Network, to discuss his controversial Forbes.com article, “The Death of SEO: The Rise of Social, PR, and Real Content.” Specifically, in the interview, Ken talked about the aftermath of the article and the “firestorm” of comments that…

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Following up on Ken’s highly successful Forbes.com article, “The Death of SEO: The Rise of Social, PR, and Real Content,” he has penned a new article – Part 2 actually – which is full of tips on how to generate real, quality content. When generating real content, there are a variety of different mediums that…

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“SEO will be dead in 2 years.” So says Adam Torkildson, a top SEO consultant who predicted this death sentence nearly four months ago, as reported in Ken Krogue’s latest Forbes.com article. Certainly, a controversial position for this must-read article.  Google has moved us closer with the launch of Penguin. Ken delivers some enlightenment on…

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I still receive requests to share again the 17 most effective lead generation methods that I gave in November of 2008 at a breakfast seminar at Novell from research first published in the 2008 Lead Generation issue BtoBOnline Magazine.  I will share the 17 methods ranked first by effectiveness, then by popularity, then by the…

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