Direct mail has long been considered an unsavory marketing practice. It’s also refered to as ‘junk mail,’ or ‘spam mail.’ Recently however, we’re looking at a resurgence of direct mail as a sales and marketing tactic. So, what’s going on? I went on the XANT Playmakers Podcast this week and discussed the direct mail trend…

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*This was originally called the Sales Acceleration Podcast but was renamed to the Playmaker Podcast. There are a lot of buzzwords in the sales acceleration space: big data, gamification, social selling, etc. Although we may use these terms not everybody understands what we are referring to. In this episode, we define what Sales Acceleration means…

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