Building a global sales organization is no easy task but Gideon Fourie, VP of strategy and sales operations at First Data, knows how to do it. Gideon oversees operations in 34 countries with an extremely complex sales motion. In this episode, Gideon explains some of the challenges of managing a global sales operations function and…

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If you don’t know how to communicate your story then nobody on your team does. Your elevator pitch and the importance of having everybody at your company understand and know it by heart, is crucial for success. J.J Peterson is the Chief of Staff at StoryBrand, a company that focuses on clarifying companies’ messages so…

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Direct mail has long been considered an unsavory marketing practice. It’s also refered to as ‘junk mail,’ or ‘spam mail.’ Recently however, we’re looking at a resurgence of direct mail as a sales and marketing tactic. So, what’s going on? I went on the XANT Playmakers Podcast this week and discussed the direct mail trend…

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If you’re following the XANT Playmakers Podcast and read our Sales Insider blog, you probably have heard us talk a lot about “Playmakers”. Without a solid definition, we know all this is lost on you. So, here’s our take on playmakers versus traditional sales reps. Playmakers versus Traditional Sales Reps Playmakers wage war against traditional…

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Anybody can be a sales rep – not everyone can be a playmaker. To be a playmaker you have to do things differently. It’s about time sales reps had the courage to against traditional sales, try out new strategies and to ask forgiveness rather than permission. Jason Krieger is one of those guys. He’s not…

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