It’s amazing how many people sell products they don’t actually use but should, for the same reasons they’re telling prospects they should. If you believe it’ll work for them, it will work for you. Drinking your own kool-aid, as it turns out, adds credibility to your story.  So I wanted to share a couple of…

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Create an efficient and productive sales team with the right sales cadence tool. In this article: Give Your Sales Team the Right Tools What Is a Sales Cadence and Why Do You Need it? How Software Can Help Your Sales Cadence Strategy Optimize Lead Scoring and Lead Prioritization Call the Right Leads with Phone Prospecting…

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What is a sales playbook and how should companies think about it? The answer may seem easy but it’s not. In this episode, Daniel Baunds, CEO of Vendas B2B Academy, talks about his experiences with sales playbooks. He highlights the importance of making them custom centric and having them follow a methodology that can be…

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XANT Playbooks won the award for best Artificial Intelligence (AI) application in the Sales and Marketing category at the AIconics gala. The distinction was awarded on September 27 by a panel of independent judges at the AIconics conference in San Francisco. Playbooks, Best Application of AI for Sales and Marketing The AIconics awards celebrate excellence…

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XANT today announced the addition of two new features to the Predictive PlayBooks sales application: 1) Automatic Email Send and 2) Next Step Date to CRM. The two features will increase efficiency and productivity for sales teams by enabling reps to create plays of up to three steps using the auto-emails feature and by showing them the…

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We’re excited to announce the addition of data from Owler to the Playbooks sales acceleration platform. Up-to-date data is an essential component of Playbooks, which brings the software directly to reps in their browser. Owler’s data has been proven by over one million business professionals to be the most reliable company information on the market,…

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Large enterprise customers have different needs and requirements than smaller companies. Small companies tend to be very scrappy and are able to change their decisions on technology quickly. In general, they tend to prioritize features and speed to business impact. And they skew towards single-office locations, in one time zone and geography. Oversight is also…

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