Still under the impression that cold calling is dead, or that buyers don’t really read your content? Don’t believe a word you hear, because you will be missing out on solid opportunities. A recent RAIN group study of 489 sellers shows some common myths about sales prospecting and debunks them with hard data. What Do…

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It’s no secret – phone prospecting is one of sales development representatives’ least favorite activities. It’s one of their biggest fears, and one of the most stressful parts of their day. This is because it involves a lot of objections from prospects, and because the main activity, don’t we all know it – involves interrupting…

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A day in the life of a sales prospecting team has changed dramatically in the last 10 years. With the rise of technology, traditional smile-and-dial cold calling campaigns aren’t as effective as they used to be. Near to 70 percent of the buyer’s journey now takes place online, without even so much as making any contact…

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At some point every sales organization that engages in outbound prospecting has a debate over whether targeted sales voice messages make any real difference in results.

The primary complaints of those who don’t like using voice mail as a prospecting tool:

1. It doesn’t work
2. Even if it does work, it’s too time consuming.

I’m here to debunk both of these myths.

Myth #1: It doesn’t work.

The Reality: voice mail works, and it works well.

On any objective level, this complaint is a straw man argument. Inside sales industry insider Ken Krogue has created and nurtured two $1 million+ a month sales teams in two different industries—business development at Franklin-Covey (now Franklin-Qwest), and telecom with inContact, formerly UCN. Every piece of data he’s ever compiled from his teams shows that direct prospecting voice mail averages a 4-6 percent response rate –and it’s often much higher, depending on the product, vertical, and targets chosen . . . .

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