Posts Tagged ‘Omniture Summit’
“Sorry About the Rant” — Lead Generation and Lead Response
If by some serendipitous circumstance you were allowed to hang out at the XANT offices for day, you’d discover pretty quickly that we are passionate about the power of immediate lead response. We help businesses get better sales intelligence, and effectively manage their sales and lead generation processes in a lot of ways. But we…
Read MoreLead Generation is Part of the Sales Department, Not Marketing
Occasionally we get asked by a new client implementing our sales management system, “So we’ve got our lead generation team set up and ready to go, but who should they be reporting to? The marketing people think it’s them, but the sales managers think they’ll get more out of it if they’re in charge. So…
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