Does cold calling still work? That was the question that Derek Singleton, Managing Editor at Software Advice, asked when he brought together three of the industry leading professionals together to debate. To get to the heart of the debate, each of the dabate participants were asked the following three questions: Is cold calling still relevant…

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At XANT, cold calling definitely still plays a role in our sales strategy. Even as the lead generation model has gone through a shift in recent years to more of an inbound marketing model, cold calling has still resulted in some big deals being closed. Just as in all things in sales, our cold calling…

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