Posts Tagged ‘marketo’
5 Must Read Articles For Inside Sales Professionals
Looking for sales articles worth reading? As the inside sales industry continues to progress and expand, keeping up on the latest best practices and techniques is highly essential if you want to get the most results from your effort. With that being said, here are the 5 best sales articles that supply the best practices and…
Read MoreCindy Chao, @Marketo: The 3 Principles of AI in Marketing
Artificial Intelligence has the potential to solve the challenge of scaling content personalization in marketing. However, in order for it to be effective, it needs to be implemented without a lot of hassle, shows Cindy Chao, Product Marketing Manager at Marketo. Cindy gave us the three secrets on how marketers can implement content personalization with…
Read MoreHow Marketo Tamed the Sales Data Beast
Marketo, the marketing automation juggernaut, is one of the fastest-growing SaaS companies in the world, winning more than 3,300 customers in 36 countries in just eight years. Its rapid growth, however, soon outpaced the company’s ability to efficiently analyze sales data, deeply understand the status of deals, and project accurate revenue forecasts. Sales leaders struggled…
Read MoreInside Sales – The Changing Nature of the Buyer
Within the past few years, there has been a huge shift in the behavior that buyers have traditionally had. Less than 5 years ago, the majority of buyers weren’t as actively engaged on social media sites, and didn’t conduct as much independent research on products or services before purchasing. Instead, buyers relied on sales reps, referrals, trade shows, and…
Read MoreInside Sales and Marketing Alignment – Practice What We Preach
As a sales or marketing professional, it’s fairly obvious that these two departments work closely together – or at least they should. Marketing is responsible for generating quality leads for sales, and sales is responsible for contacting and closing those leads and generating revenue. In order for these departments to be successful and drive business,…
Read MoreNew eBook – Maximizing Results through Inside Sales & Marketing Automation
Sales and Marketing are required to work together more than ever before. With the advent of the internet, prospects expect immediate results. That’s why it’s so important that marketing understand how they can get the right leads to sales allowing sales to contact those leads immediately – made possible through marketing and sales automation software.…
Read MoreHow To Maximize Results Through Inside Sales and Marketing Automation – New Webinar
Ken Krogue, President and co-Founder of XANT, along with Jon Miller, VP of Marketing and co-Founder of Marketo, joined forces in a webinar (recorded July 18, 2012) to highlight a number of high-value best practices for marketing and sales professionals who want to accommodate the change in buyer behavior. Buyer behavior has shifted as society…
Read MoreUpcoming Webinar: How to Align Sales and Marketing to Deliver Maximum Revenue
Join the leader in marketing automation and leader in inside sales automation on July 18, 2012, as they come together to show how to become a revenue machine by tightly aligning your sales and marketing processes. The webinar will feature Jon Miller, VP of Marketing and Co-founder of Marketo, and Ken Krogue, President and Co-founder…
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