Looking for sales articles worth reading? As the inside sales industry continues to progress and expand, keeping up on the latest best practices and techniques is highly essential if you want to get the most results from your effort. With that being said, here are the 5 best sales articles that supply the best practices and…

Read More

Artificial Intelligence has the potential to solve the challenge of scaling content personalization in marketing. However, in order for it to be effective, it needs to be implemented without a lot of hassle, shows Cindy Chao, Product Marketing Manager at Marketo. Cindy gave us the three secrets on how marketers can implement content personalization with…

Read More

Marketo, the marketing automation juggernaut, is one of the fastest-growing SaaS companies in the world, winning more than 3,300 customers in 36 countries in just eight years. Its rapid growth, however, soon outpaced the company’s ability to efficiently analyze sales data, deeply understand the status of deals, and project accurate revenue forecasts. Sales leaders struggled…

Read More

Within the past few years, there has been a huge shift in the behavior that buyers have traditionally had. Less than 5 years ago, the majority of buyers weren’t as actively engaged on social media sites, and didn’t conduct as much independent research on products or services before purchasing. Instead, buyers relied on sales reps, referrals, trade shows, and…

Read More

As a sales or marketing professional, it’s fairly obvious that these two departments work closely together – or at least they should. Marketing is responsible for generating quality leads for sales, and sales is responsible for contacting and closing those leads and generating revenue. In order for these departments to be successful and drive business,…

Read More

Sales and Marketing are required to work together more than ever before. With the advent of the internet, prospects expect immediate results. That’s why it’s so important that marketing understand how they can get the right leads to sales allowing sales to contact those leads immediately – made possible through marketing and sales automation software.…

Read More