It’s absolutely cliche, but one of the things people most often ask me when I’m consulting is, “What’s the #1 thing I can do to make more sales today, tomorrow, and next week (as opposed to next month, next quarter, next year)?” Usually they ask thinking that I’m going to give them some killer pitch…Read More
A number of articles have already speculated that the once-upon-a-time-most-popular social networking site is on its death bed, but the case study of MySpace’s ultimate failure provides some real food for thought.
MySpace is a classic example of misaligned strategy directly leading to improper execution. There’s no reason MySpace couldn’t have, shouldn’t have been the preeminent social networking Web app—they were first to market, had a sizable user base (estimates range from anywhere from 100-160 million total accounts), a premium advertising deal with Google (reported at $900 million over 3 years) . . . . yet less than five years from its peak in 2006, the company is on its way to irrelevance . . . .Read More