Posts Tagged ‘Marketing Campaigns’
The One Thing That Matters for Your Direct Mail Campaign
Direct mail is making a huge come-back as an effective sales tactic. According to XANT research, direct mail had the highest perceived response rate among any communication method. Around 66 percent of respondents said they were likely to respond to a direct mail piece. This was 34.7% better than the perceived response rate with email.…
Read MoreHow to Build a High Velocity Sales Team: Campaign Design and Evaluation (Part 3)
[This article is part of a multi-blog series on how to build a high velocity sales team. View Part 1 and Part 2 here. To the view the original 5-part webinar training series on how to build a high velocity sales team, conducted by Ken Krogue, click here.] Traditionally, campaigns have been used as tools for marketing. That doesn’t…
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