Posts Tagged ‘marketing alignment’
Market Positioning and “18 Fishing Poles”
I recently bumped into a post by Escape Velocity’s Liz Strauss called “When Too Many Options Are None At All.” Having “18 fishing poles in the water,” she suggests, leads to a lot of “unfocused work for little return . . . We spend all of our time running up and down the bank checking…
Read MoreCliche or Truth (or Both) — Better Sales Performance Means Fighting the Right Battle
It’s absolutely cliche, but one of the things people most often ask me when I’m consulting is, “What’s the #1 thing I can do to make more sales today, tomorrow, and next week (as opposed to next month, next quarter, next year)?” Usually they ask thinking that I’m going to give them some killer pitch…
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