Posts Tagged ‘marketing alignment’
Cliche or Truth (or Both) — Better Sales Performance Means Fighting the Right Battle
It’s absolutely cliche, but one of the things people most often ask me when I’m consulting is, “What’s the #1 thing I can do to make more sales today, tomorrow, and next week (as opposed to next month, next quarter, next year)?” Usually they ask thinking that I’m going to give them some killer pitch…
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