Posts Tagged ‘Market Research’
Marketing and Sales – The Power of Narrative and Storytelling
What’s the story—the real story—of your business?
I’ll tell you what it’s not:
It’s not the one on your “About Us” page on your company Web site. Not the generic, voiceless, lifeless biographies of your CEO/CIO/CTO/CFO/CMO.
It’s not the marketing blurbs and buzzwords your sales people use every single day.
It’s not the operations metrics, the TPS reports or financial statements . . . .
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