What's the Story, Peter? Copyright 1999-Twentieth Century Fox-All rights reserved

What’s the story—the real story—of your business?

I’ll tell you what it’s not:

It’s not the one on your “About Us” page on your company Web site. Not the generic, voiceless, lifeless biographies of your CEO/CIO/CTO/CFO/CMO.

It’s not the marketing blurbs and buzzwords your sales people use every single day.

It’s not the operations metrics, the TPS reports or financial statements . . . .

Read More