(Louie Bernstein is Chief Sales Officer (CSO) for Izenda, an XANT client, a serial entrepreneur, and a consummate, award winning salesman.) Every day at noon I meet with my sales people for 33 minutes. During that time, we either pick one or two sales training lessons, work on deals we are trying to close, tackle communication issues that need addressing…

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(Louie Bernstein is Chief Sales Officer (CSO) for Izenda, an XANT client, a serial entrepreneur, and a consummate, award winning salesman.) Too many sales reps are afraid of asking the tough questions because they worry they will hear the word “no.”  What these sales people fail to realize is that they are either delaying the inevitable or they…

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(Louie Bernstein is Chief Sales Officer (CSO) for Izenda, an XANT client, a serial entrepreneur, and a consummate, award winning salesman.) You’ve made it to the stage in your prospect’s buying cycle when they either ask you for a proposal or you suggest, if the previous action or commitment steps have been completed successfully, that they should review…

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(Louie Bernstein is Chief Sales Officer (CSO) for Izenda, an XANT client, a serial entrepreneur, and a consummate, award winning salesman. This is the first article of a three-part series.) In every company – and in particular every small company – everyone’s in sales. If anyone in your company has contact with the buying public, then they’re in…

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