In the old days we’d just buy a list, call top to bottom and call it good. That doesn’t work anymore and you know it. Jake Shaffren is the Director of Sales Development at DiscoverOrg, and he’s a master about thinking through how reps can find, identify, and quality their leads and target contacts. It’s…

Read More

Lists gathered or leads generated are the lifeblood of a sales team. Carrying on with the C.L.O.S.E.R. model series from a previous post, this next step in the sales process model actually has the most leverage in terms of lead generation. When setting a strategy for a sales initiative, lists and leads are the core…

Read More